Over the last few weeks, I have had several conversations with some company CEOs about what profiles they should have on a marketing team and never seem satisfied with “it depends”. Pretty sure they won’t be happy either if I tell them that that is the wrong question, but for…

One of my best memories from my experience in Bupa took place in 2015 when an important meeting started 2 hours later. (reasons do not matter anymore) I was standing outside the board with 3 other marketing directors, with no agenda, just coffee, sofas, and time. I remember we were…

Leadership Recipes: Going back to writing is something pretty hard. Time takes a toll and the ideas do not go out with the same flow as they used to before. So, that is the reason why I am doing this. To structure my voice again. I want to share some…